How To Make Cookie Cutters

[Music]this company makes 2,500 cookie cuttersper hour and Clark cookie cutters is thelargest cookie cutter company in the USthey’ve been selling cookie cutters for30 years and they go beyond reindeersballerinas and mason jars I’ve beenmaking gingerbread cookies with my momfor the holidays for years and everyyear rolls around and we want to branchout we want to find different cookies tomake never have I come across alightbulb or ugly solder cookie cutterbut that’s only two of hundreds that anclark cookie cutters makes the businessbegan when founder and clark decided totransform some of her popular homemadeChristmas ornaments into cookie cuttersthe company started manufacturing itsown cookie cutters in 1996 today theycan make about 2300 different shapes attheir Vermont facility we have a machinethat cuts it to length puts a hem on itand then rolls it in a circle then wehave those circles welded into a ringand then each of those circles is loadedonto a machine by hand which forms itinto the cookie cutter depending onwhatever shape we’re making about 1100designs are on the market at a timeincluding some of their most popularcutters like the Christmas tree star andgingerbread there’s no question thatChristmas is the biggest market forcookie cutters we’re always going to bea Christmas oriented business becausethat’s going to be the busiest time ofthe year but we’re also working to makecookie cutters are a fun project to doyear round it’s like a really big cookien clerk’s team maintains salesyear-round by luring customers to buynon holiday cookie cutters – the companycreates three new designs each week theymake new designs based on market trendslike the unicorn which is one of AnneClark’s best selling items a creativedirector will come to me with a newshape right and I will think it’s asilly idea did the mason jar and it cameout and I said well don’t worry about itbecause we’re never gonna sell anythingbut they just sell its own sell so Ihave learned I don’t even try to mayhave an opinion on shapes yeah I’mfooled all the timeand clark cookie cutters manufacturersfour and a half million cookie cuttersevery year they source all theirmaterials from the US to make each shapein-house and that was part of bangClark’s plan a CEO from the start whenwe started in the cookie cutter businessvirtually all the cookie cutters you buywere made in China I felt from theget-go that we should make our producthere I would say every friend I havetold me I was an idiot and said weshould be buying our cookie cutters inChina because it’s a lot easier and itwould have been a lot easier but I wasdetermined that we’re gonna make cookiecutters in the United Statesthe Vermont cutters are sold in retailstores like William Sonoma Bed Bath andBeyond and Crate and Barrel customerscan also buy items online through thecompany website or Amazon I feel likethey’re gonna be goodyeah I can go buy something on Amazon togive somebody but to take the time todecorate a cookie and say here’ssomething I made for you special oh bythe way it tastes really good that we’regonna eat it is fantastic and people areenjoying that[Music]you